/* =========================================================
   Marketing Masters — Design System
   Brand navy #0C354C sampled from logo. Warm coral accent
   for CTAs/lead-gen. Inter (EN) / Tajawal (AR).
========================================================= */

:root{
  --navy-900:#081D29;
  --navy-800:#0C354C;
  --navy-700:#123C55;
  --navy-600:#1A5273;
  --navy-100:#E8EEF2;
  --accent:#FF6A3D;
  --accent-dark:#E85A2E;
  --accent-light:#FFE6DB;
  --teal:#14B8A6;
  --ink:#1B2B36;
  --ink-soft:#4B5B66;
  --bg:#FFFFFF;
  --bg-soft:#F6F9FB;
  --border:#E3E9ED;
  --radius:14px;
  --radius-sm:8px;
  --shadow:0 10px 30px rgba(12,53,76,0.10);
  --shadow-sm:0 4px 14px rgba(12,53,76,0.08);
  --maxw:1180px;
  --ff-en:'Inter',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;
  --ff-ar:'Tajawal',-apple-system,'Segoe UI',sans-serif;
}

*,*::before,*::after{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  font-family:var(--ff-en);
  color:var(--ink);
  background:var(--bg);
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
}
html[lang="ar"] body,
[dir="rtl"] body{ font-family:var(--ff-ar); }

img{max-width:100%;display:block;}
a{color:inherit;text-decoration:none;}
ul{margin:0;padding:0;list-style:none;}
h1,h2,h3,h4{margin:0 0 .5em;line-height:1.25;font-weight:800;color:var(--navy-800);}
p{margin:0 0 1em;color:var(--ink-soft);}
.container{max-width:var(--maxw);margin:0 auto;padding:0 24px;}
section{padding:88px 0;}
@media (max-width:768px){ section{padding:56px 0;} }

.eyebrow{
  display:inline-flex;align-items:center;gap:8px;
  font-size:13px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;
  color:var(--accent-dark);background:var(--accent-light);
  padding:6px 14px;border-radius:999px;margin-bottom:16px;
}
.section-head{max-width:680px;margin:0 auto 48px;text-align:center;}
.section-head h2{font-size:clamp(28px,4vw,38px);}
.section-head p{font-size:17px;}

/* Buttons */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  font-weight:700;font-size:15px;padding:14px 28px;border-radius:999px;
  border:2px solid transparent;cursor:pointer;transition:.2s ease;white-space:nowrap;
}
.btn-primary{background:var(--accent);color:#fff;}
.btn-primary:hover{background:var(--accent-dark);transform:translateY(-2px);}
.btn-outline{background:transparent;border-color:rgba(255,255,255,.55);color:#fff;}
.btn-outline:hover{background:rgba(255,255,255,.12);}
.btn-navy{background:var(--navy-800);color:#fff;}
.btn-navy:hover{background:var(--navy-900);transform:translateY(-2px);}
.btn-ghost{background:var(--navy-100);color:var(--navy-800);}
.btn-ghost:hover{background:#dde7ec;}
.btn-sm{padding:10px 18px;font-size:13px;}
.btn svg{width:18px;height:18px;flex:none;}

/* Header */
.site-header{
  position:sticky;top:0;z-index:100;background:rgba(255,255,255,.92);
  backdrop-filter:saturate(180%) blur(10px);
  border-bottom:1px solid var(--border);
}
.header-inner{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:14px 24px;max-width:var(--maxw);margin:0 auto;}
.brand{display:flex;align-items:center;gap:10px;font-weight:800;font-size:18px;color:var(--navy-800);}
.brand img{height:34px;width:auto;}
.nav-links{display:flex;align-items:center;gap:30px;}
.nav-links a{font-weight:600;font-size:15px;color:var(--navy-700);position:relative;padding:4px 0;}
.nav-links a.active,.nav-links a:hover{color:var(--accent-dark);}
.header-actions{display:flex;align-items:center;gap:14px;}
.lang-switch{
  display:inline-flex;align-items:center;gap:6px;font-weight:700;font-size:13px;
  border:1.5px solid var(--border);border-radius:999px;padding:7px 14px;color:var(--navy-700);
}
.lang-switch:hover{border-color:var(--navy-600);}
.nav-toggle{display:none;background:none;border:none;cursor:pointer;padding:6px;}
.nav-toggle svg{width:26px;height:26px;color:var(--navy-800);}

@media (max-width:920px){
  .nav-links{
    position:fixed;inset:70px 0 0 0;background:#fff;flex-direction:column;
    padding:30px 24px;gap:22px;transform:translateY(-110%);transition:transform .25s ease;
    border-top:1px solid var(--border);overflow-y:auto;
  }
  .nav-links.open{transform:translateY(0);}
  .nav-links a{font-size:18px;}
  .nav-toggle{display:inline-flex;}
  .header-actions .btn-sm.desktop-only{display:none;}
}

/* Hero */
.hero{
  background:linear-gradient(155deg,var(--navy-900) 0%,var(--navy-800) 55%,var(--navy-600) 100%);
  color:#fff;padding:110px 0 100px;position:relative;overflow:hidden;
}
.hero::after{
  content:"";position:absolute;inset:auto -10% -30% auto;width:520px;height:520px;
  background:radial-gradient(circle,rgba(255,106,61,.28),transparent 70%);border-radius:50%;
}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center;position:relative;z-index:1;}
.hero h1{color:#fff;font-size:clamp(32px,4.6vw,52px);margin-bottom:20px;}
.hero p.lead{color:rgba(255,255,255,.86);font-size:18px;max-width:520px;}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px;}
.hero-stats{display:flex;gap:34px;margin-top:48px;flex-wrap:wrap;}
.hero-stats div strong{display:block;font-size:30px;color:#fff;}
.hero-stats div span{font-size:13px;color:rgba(255,255,255,.7);}
.hero-visual{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:20px;padding:28px;backdrop-filter:blur(6px);}
.hero-visual .mini-card{background:#fff;border-radius:14px;padding:18px 20px;margin-bottom:14px;box-shadow:var(--shadow);}
.hero-visual .mini-card:last-child{margin-bottom:0;}
.hero-visual .mini-card h4{margin:0 0 4px;font-size:15px;color:var(--navy-800);}
.hero-visual .mini-card p{margin:0;font-size:13px;color:var(--ink-soft);}
@media (max-width:920px){ .hero-grid{grid-template-columns:1fr;} .hero-visual{order:-1;} }

/* Logo strip */
.strip{background:var(--bg-soft);padding:34px 0;border-top:1px solid var(--border);border-bottom:1px solid var(--border);}
.strip .container{display:flex;align-items:center;gap:28px;flex-wrap:wrap;justify-content:space-between;}
.strip p{margin:0;font-weight:700;color:var(--navy-700);font-size:14px;white-space:nowrap;}
.strip .tags{display:flex;gap:10px;flex-wrap:wrap;}
.strip .tag{background:#fff;border:1px solid var(--border);border-radius:999px;padding:8px 16px;font-size:13px;font-weight:600;color:var(--navy-700);}

/* Cards / grids */
.grid{display:grid;gap:24px;}
.grid-3{grid-template-columns:repeat(3,1fr);}
.grid-4{grid-template-columns:repeat(4,1fr);}
.grid-2{grid-template-columns:repeat(2,1fr);}
@media (max-width:920px){ .grid-3,.grid-4{grid-template-columns:repeat(2,1fr);} }
@media (max-width:620px){ .grid-3,.grid-4,.grid-2{grid-template-columns:1fr;} }

.card{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:28px;transition:.2s ease;}
.card:hover{box-shadow:var(--shadow);transform:translateY(-3px);border-color:transparent;}
.icon-badge{
  width:52px;height:52px;border-radius:14px;background:var(--navy-100);
  display:flex;align-items:center;justify-content:center;margin-bottom:16px;
}
.icon-badge svg{width:26px;height:26px;color:var(--navy-800);}
.card h3{font-size:19px;margin-bottom:8px;}
.card p{font-size:15px;margin-bottom:0;}
.card .tag-list{display:flex;flex-wrap:wrap;gap:6px;margin-top:14px;}
.card .tag-list span{font-size:12px;font-weight:600;background:var(--bg-soft);color:var(--navy-700);padding:4px 10px;border-radius:999px;}
.card a.card-link{display:inline-flex;align-items:center;gap:6px;margin-top:16px;font-weight:700;color:var(--accent-dark);font-size:14px;}

/* Alternating rows */
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;}
.split.reverse .split-media{order:2;}
@media (max-width:860px){ .split{grid-template-columns:1fr;} .split.reverse .split-media{order:0;} }
.split-media{background:var(--bg-soft);border-radius:20px;padding:32px;border:1px solid var(--border);}
.check-list li{display:flex;gap:10px;align-items:flex-start;margin-bottom:12px;font-size:15px;color:var(--ink);}
.check-list svg{width:20px;height:20px;flex:none;color:var(--teal);margin-top:2px;}

/* Process steps */
.steps{counter-reset:step;display:grid;grid-template-columns:repeat(4,1fr);gap:20px;}
@media (max-width:860px){ .steps{grid-template-columns:repeat(2,1fr);} }
@media (max-width:560px){ .steps{grid-template-columns:1fr;} }
.step{position:relative;background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:26px 22px;}
.step .num{
  width:38px;height:38px;border-radius:10px;background:var(--navy-800);color:#fff;
  display:flex;align-items:center;justify-content:center;font-weight:800;margin-bottom:14px;
}
.step h4{font-size:16px;margin-bottom:6px;color:var(--navy-800);}
.step p{font-size:14px;margin-bottom:0;}

/* Testimonials */
.testi{background:var(--bg-soft);border:1px solid var(--border);border-radius:var(--radius);padding:26px;}
.testi p.quote{font-size:15px;color:var(--ink);font-style:normal;margin-bottom:16px;}
.testi .who{display:flex;align-items:center;gap:12px;}
.testi .avatar{width:42px;height:42px;border-radius:50%;background:var(--navy-800);color:#fff;display:flex;align-items:center;justify-content:center;font-weight:800;}
.testi .who strong{display:block;font-size:14px;color:var(--navy-800);}
.testi .who span{font-size:12px;color:var(--ink-soft);}
.stars{color:var(--accent);font-size:14px;margin-bottom:10px;letter-spacing:2px;}

/* Placeholder client logo tiles (awaiting real logos) */
.logo-tile{
  background:#fff;border:1px solid var(--border);border-radius:var(--radius-sm);
  height:120px;display:flex;align-items:center;justify-content:center;
  padding:14px;transition:.2s ease;overflow:hidden;
}
.logo-tile:hover{box-shadow:var(--shadow-sm);transform:translateY(-3px);border-color:transparent;}
.logo-tile img{width:100%;height:100%;object-fit:contain;border-radius:8px;}
.industry-pill{
  background:#fff;border:1px solid var(--border);border-radius:var(--radius);
  padding:22px;text-align:center;font-weight:700;color:var(--navy-800);font-size:15px;
}
.industry-pill span{display:flex;align-items:center;justify-content:center;margin:0 auto 12px;width:44px;height:44px;border-radius:12px;background:var(--navy-100);}
.industry-pill span svg{width:22px;height:22px;color:var(--navy-800);}
.tag-icon{width:15px;height:15px;vertical-align:-3px;color:var(--navy-700);}

/* CTA band */
.cta-band{
  background:linear-gradient(120deg,var(--navy-800),var(--navy-600));
  color:#fff;border-radius:24px;padding:56px;text-align:center;
}
.cta-band h2{color:#fff;}
.cta-band p{color:rgba(255,255,255,.85);max-width:560px;margin:0 auto 26px;}
.cta-band .hero-cta{justify-content:center;}

/* Forms */
.form-card{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:32px;box-shadow:var(--shadow-sm);}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px;}
@media (max-width:560px){ .form-row{grid-template-columns:1fr;} }
.field{margin-bottom:16px;}
.field label{display:block;font-weight:700;font-size:13px;margin-bottom:6px;color:var(--navy-700);}
.field input,.field select,.field textarea{
  width:100%;padding:12px 14px;border:1.5px solid var(--border);border-radius:var(--radius-sm);
  font-family:inherit;font-size:14px;color:var(--ink);background:#fff;
}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--navy-600);}
.field textarea{resize:vertical;min-height:110px;}
.form-note{font-size:12px;color:var(--ink-soft);margin-top:10px;}
.form-success{display:none;background:#EAF9F1;border:1px solid #BFE9D0;color:#1B7A43;padding:14px 18px;border-radius:var(--radius-sm);font-weight:600;font-size:14px;margin-bottom:16px;}

/* Contact info cards */
.contact-info-card{display:flex;gap:16px;align-items:flex-start;padding:20px;border:1px solid var(--border);border-radius:var(--radius);margin-bottom:14px;}
.contact-info-card .icon-badge{margin-bottom:0;flex:none;}
.contact-info-card h4{font-size:15px;margin-bottom:4px;color:var(--navy-800);}
.contact-info-card p{margin:0;font-size:14px;}
.contact-info-card a{color:var(--accent-dark);font-weight:700;}

/* FAQ */
.faq-item{border-bottom:1px solid var(--border);padding:20px 0;}
.faq-item summary{cursor:pointer;font-weight:700;color:var(--navy-800);font-size:16px;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:12px;}
.faq-item summary::-webkit-details-marker{display:none;}
.faq-item summary .plus{width:24px;height:24px;flex:none;border-radius:50%;background:var(--navy-100);display:flex;align-items:center;justify-content:center;font-size:16px;color:var(--navy-800);transition:.2s;}
.faq-item[open] summary .plus{transform:rotate(45deg);background:var(--accent-light);color:var(--accent-dark);}
.faq-item p{margin-top:12px;font-size:14px;}

/* Footer */
.site-footer{background:var(--navy-900);color:rgba(255,255,255,.75);padding:64px 0 24px;}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px;margin-bottom:44px;}
@media (max-width:820px){ .footer-grid{grid-template-columns:1fr 1fr;} }
@media (max-width:560px){ .footer-grid{grid-template-columns:1fr;} }
.footer-brand{display:flex;align-items:center;gap:10px;margin-bottom:14px;}
.footer-brand img{height:30px;filter:brightness(0) invert(1);}
.footer-brand span{font-weight:800;font-size:17px;color:#fff;}
.site-footer h5{color:#fff;font-size:14px;margin-bottom:16px;letter-spacing:.03em;text-transform:uppercase;}
.site-footer ul li{margin-bottom:10px;}
.site-footer a:hover{color:#fff;}
.footer-social{display:flex;gap:10px;margin-top:16px;}
.footer-social a{width:38px;height:38px;border-radius:50%;background:rgba(255,255,255,.08);display:flex;align-items:center;justify-content:center;}
.footer-social a:hover{background:var(--accent);}
.footer-social svg{width:18px;height:18px;}
.footer-bottom{border-top:1px solid rgba(255,255,255,.12);padding-top:22px;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap;font-size:13px;}

/* WhatsApp float */
.wa-float{
  position:fixed;bottom:24px;inset-inline-end:24px;z-index:200;
  width:60px;height:60px;border-radius:50%;background:#25D366;
  display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(37,211,102,.45);
  animation:pulse 2.4s infinite;
}
.wa-float svg{width:30px;height:30px;color:#fff;}
@keyframes pulse{0%{box-shadow:0 0 0 0 rgba(37,211,102,.5);}70%{box-shadow:0 0 0 14px rgba(37,211,102,0);}100%{box-shadow:0 0 0 0 rgba(37,211,102,0);}}

/* Breadcrumb / page hero (inner pages) */
.page-hero{background:linear-gradient(155deg,var(--navy-900),var(--navy-700));color:#fff;padding:70px 0 64px;text-align:center;}
.page-hero .eyebrow{background:rgba(255,255,255,.12);color:#fff;}
.page-hero h1{color:#fff;font-size:clamp(30px,4.2vw,44px);margin-bottom:14px;}
.page-hero p{color:rgba(255,255,255,.85);max-width:620px;margin:0 auto;}

/* Utility */
.text-center{text-align:center;}
.mt-0{margin-top:0;}
.badge-list{display:flex;flex-wrap:wrap;gap:10px;justify-content:center;}
.value-num{font-size:34px;font-weight:800;color:var(--navy-800);}

.ltr-num{direction:ltr;unicode-bidi:isolate;display:inline-block;}

/* RTL adjustments */
[dir="rtl"] .hero-stats,[dir="rtl"] .footer-bottom{direction:rtl;}
[dir="rtl"] .check-list svg{transform:scaleX(-1);}
[dir="rtl"] .card a.card-link svg,[dir="rtl"] .btn svg.arrow{transform:scaleX(-1);}